How KEYA Compares
An honest guide to whether KEYA is right for you, or whether something else might suit you better.
There's a lot of good skincare out there. If you're comparing, here's what makes KEYA different, and when another option might be a better fit.
What KEYA is
Seven formulas, three steps: cleanse, serum, moisturize. Every product is made for the face, neck and décolleté, and every product page lists every ingredient. Each formula is chosen by Ketki and Chintan, who answer your emails themselves.
How KEYA compares with other kinds of skincare
| Drugstore basics | Big luxury brands | KEYA | |
|---|---|---|---|
| Price | Lowest | Often $150+ per jar | Singles $60–$120; routines $225–$265 |
| Routine | Mix and match | Often many steps | Three steps, matched to your skin |
| Ingredients | Simple, fewer actives | Often a signature complex | Peptides, retinol, plant oils and butters, all listed in full |
| Fragrance | Varies | Often fragranced | Four of seven are fragrance-free; the others say exactly which scent components they carry |
| Who answers | A call center | A call center | The two founders |
Who KEYA suits
- You want a short routine you'll actually keep.
- Your skin is dry, mature or easily irritated, and you'd like comfort before anything else.
- You read labels, and you want to see every ingredient before you buy.
- You'd like peptides or a gentle retinol cream without building a ten-step routine.
Who it might not suit (and that's okay)
- You want the lowest price per ounce. A drugstore cleanser and moisturizer will cost less.
- You want exfoliating acids, vitamin C or sunscreen from the same brand. We don't make them, so you'll need another brand for those steps.
- You only use vegan products. Gentle Kiss Cream contains beeswax.
- You avoid every trace of scent. Choose our four fragrance-free products: Soothing Skin Cleanser, Vital Cleansing Lotion, Gentle Kiss Cream and Good Night Cream.
- You're pregnant or breastfeeding. Skip Good Night Cream, which contains retinol, and always ask your doctor before starting new skincare.
If you'd like to try KEYA
- Start with one routine. The Comfort Routine ($225) suits dry or sensitive skin, The Peptide Glow Routine ($265) suits skin that wears makeup, and The Night Routine ($230) is for the retinol-curious. Each routine costs less than buying its three products separately.
- Shipping is free on every U.S. order.
- Unopened products can be returned within 30 days, and we send the return label.
- Not sure? Email hello@bykaycees.com and tell us about your skin. Ketki or Chintan will answer.